After earning her Yoga Teacher Certificate from Surya Yoga Studio—and being invited to teach a new class before she even graduated—Emily didn’t waste a second jumping into the creative side of things. One of her first tasks? Designing a branded flyer to introduce her newest yoga class: Power Surya.
This project was all about blending thoughtful design with the studio’s existing brand identity. The goal was to create a flyer that not only announced the new class but also connected with the local yoga community in a clear, visually inviting way.
Here’s what needed to be included in the final design:
A full schedule of all yoga classes
A description of the new Power Surya class
A photo of Emily to build community recognition
Contact information and key promotional details
A layout that stayed true to Surya Yoga Studio’s brand colors and overall aesthetic
Scroll down to take a look at the flyer, which was shared throughout local businesses to spread the word. It’s a great example of how thoughtful design and wellness branding come together to support a growing yoga community.
Contact Up Way today to make memorable marketing materials for your business:
Up Way has the privilege of having a professional relationship with the General Manager, Gray Rains, of one of Hilton Head Island’s best resorts – Royal Dunes Resort!
Recognizing how Up Way’s creative professionalism could enhance the Resort’s marketing efforts, Gray reached out for a few design projects including an in-suite magnet, a marketing banner and the revamping of their logo.
Here is the 7×7, informational magnet, targeting the Resort’s Owners.
Here is the marketing banner for when Royal Dunes takes their sales team on the road:
Gray wanted to update the Resort’s logo by incorporating their newest motto of “Your Island Family” and the exact GPS coordinates. See below!
Want to your marketing materials to shine? Contact Emily today!
Holistic marketing is a 360-degree approach to how a company develops, promotes and sells a product or service. Instead of operating in silos, multiple departments—R&D, Finance, Marketing, Human Resources and more—work together toward a single, unified goal. This integrated approach also emphasizes social responsibility, ensuring the company’s values align with its actions.
In holistic marketing, ideas flow from every level of the organization. HR hires the right talent for the Marketing Department. Marketing collaborates with Finance to confirm budgets. R&D ensures the product is ready for launch. Each department plays a meaningful role in shaping the final outcome. The result is a cohesive strategy that strengthens the organization from the inside out and gives everyone a sense of ownership in the success of the product.
Four Components of a Holistic Marketing Strategy
1. Relationship Marketing
This focuses on long-term, meaningful relationships rather than short-term wins. The goal is to build emotional connection and trust with customers so they remain loyal advocates of your brand.
2. Integrated Marketing
Integrated marketing brings together every customer touchpoint—digital campaigns, social media, public relations, advertising, sales promotions and traditional marketing—into one cohesive, consistent brand message. A strong Integrated Marketing Communications strategy ensures that customers recognize and connect with your brand no matter where they encounter it.
3. Internal Marketing
Before customers believe in your product, your employees have to believe in it. Internal marketing treats employees like an internal audience, helping them understand, support and champion the brand. When your team is energized and confident about the product, that enthusiasm spreads naturally.
4. Socially Responsible Marketing
Holistic marketing also incorporates strong ethical practices and community involvement. Whether it’s partnering with local nonprofits, supporting charitable causes or aligning with organizations that want to make the world better, socially responsible marketing enhances your brand image and strengthens customer trust.
Can Up Way Bring Holistic Marketing to My Company?
Absolutely. Up Way Wellness + Branding specializes in blending wellness-centered thinking with strategic, integrated marketing support. Here’s how the process works:
First, we schedule a meeting to discuss your business and marketing needs.
Second, once we identify your SWOT, we build a customized plan tailored to your goals.
Third, your personalized plan includes ongoing communication, meetings and weekly updates to keep everything aligned.
Fourth, you sit back and watch your brand, product or company’s revenue go UP.
Want to bring holistic marketing into your business?
Contact Up Way below—I’d love to help your brand rise.
As a yoga instructor, my intention in every class is simple: I want my students to leave feeling better—mentally, physically and emotionally—than when they walked in. I create that experience by weaving together yoga philosophy, meaningful mantras, flowing asanas, breath work and a powerful reminder that yoga is individualistic. It is your practice. Not your neighbor’s. Not your friend’s. Yours. Move in the way your body wants to move. Listen to it. Trust it. I’m simply here to guide.
I took my first real yoga class back in 2017—a moment I still look back on with gratitude and a little “why didn’t I find this sooner?” energy. The class was at a small studio led by one of my best friends, Rachel, who unknowingly helped me uncover just how strong I was. That single class cracked open possibilities I didn’t even know were waiting for me.
There were only two of us in the room, which was perfect for my anxiety at the time. I didn’t know how to get into Crow or Warrior III, and honestly, I was afraid of looking ridiculous. But Rachel held the space beautifully. She offered modifications, celebrated our effort and guided us into a long, blissful savasana.
And that was it—I was hooked.
That hour opened the door to a version of myself I had buried under trauma, self-doubt and the noise of life. What followed was a slow and steady uncovering: clearing out toxic relationships, standing up for myself, recognizing my worth and eventually moving to a new city. I didn’t even realize I had stepped onto a spiritual path until I was already walking it. But that first class was the catalyst.
This inner shift followed me into the present. In 2021, I decided to pursue my Yoga Teacher Training certification—one of the best decisions I’ve ever made for my personal growth and overall wellness. I fell in love with journaling, deepened my meditation (still imperfect, still learning) and became more intentional about being fully present in my everyday life.
The light I rediscovered in myself is the reason Up Way Wellness + Branding exists today. I wanted to create a space where others could find their own inner light—especially if it’s been dimmed by stress, life changes or the everyday chaos that chips away at us. Through yoga classes, community events and holistic wellness offerings, my goal is to help people reconnect with the parts of themselves they may have forgotten.
Taking a yoga class seems like a simple choice, but the true challenge is in the mindfulness: connecting breath to movement, noticing when your mind drifts and gently returning to the present moment. I encourage my students to give themselves permission to be fully here. The past no longer serves us. The future hasn’t arrived. The present is where our power actually lives.
If you’re looking for a personal yoga instructor, interested in private sessions or hoping to collaborate on a yoga pop-up or wellness event, I’d love to connect. Let’s explore how strong you really are, how capable you are in navigating life’s chaos and how close true happiness might be—sometimes, just one yoga class away.
Emily Gillespie brings more than 20 years of professional marketing experience to the table—but her love for creativity started long before her career did. At age 7, armed with a hot pink Barbie-branded film camera, she fell in love with art, design and capturing meaningful moments. She photographed everything she could and quickly found ways to channel that creativity into school projects, eventually becoming a two-year Editor of her high school yearbook.
That early passion shaped her path. Emily went on to earn a bachelor’s degree in Visual Communications with a minor in Photography, followed by a master’s degree in Mass Communication with a concentration in Integrated Marketing Communications. She often refers to herself as a “Jill of all trades,” because her expertise spans far beyond traditional marketing—she can plan events, design websites, craft strategic communications, build relationships and deliver high-quality creative work with ease.
Over the years, while sharpening her skills across multiple industries, Emily launched Up Way, LLC as a way to stay connected to evolving marketing trends and support clients who needed thoughtful, holistic guidance. Up Way blends holistic marketing, mindful strategy and wellness-driven creativity to help businesses reach new heights. What makes Up Way different from other agencies is simple: empathy, reliability and genuine connection. We anticipate challenges before they surface, meet deadlines with room to spare and never forget the small details—like your child’s birthday or your company’s biggest milestones.
You can trust that your business is in good hands. Emily’s organization, passion for marketing, proven results, strong work ethic and eye for beautiful, effective design make her a partner you can count on.
We can’t wait to help your brand rise.
Contact Up Way today and discover how far your business can go.
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