Emily Gillespie

Marketing For Yoga Studios

After earning her Yoga Teacher Certificate from Surya Yoga Studio—and being invited to teach a new class before she even graduated—Emily didn’t waste a second jumping into the creative side of things. One of her first tasks? Designing a branded flyer to introduce her newest yoga class: Power Surya. This project was all about blendingContinue reading “Marketing For Yoga Studios”

Royal Dunes Resort, HHI

Up Way has the privilege of having a professional relationship with the General Manager, Gray Rains, of one of Hilton Head Island’s best resorts – Royal Dunes Resort! Recognizing how Up Way’s creative professionalism could enhance the Resort’s marketing efforts, Gray reached out for a few design projects including an in-suite magnet, a marketing bannerContinue reading “Royal Dunes Resort, HHI”

Holistic Approach to Marketing

What Is Holistic Marketing? Holistic marketing is a 360-degree approach to how a company develops, promotes and sells a product or service. Instead of operating in silos, multiple departments—R&D, Finance, Marketing, Human Resources and more—work together toward a single, unified goal. This integrated approach also emphasizes social responsibility, ensuring the company’s values align with itsContinue reading “Holistic Approach to Marketing”

How Yoga Can Brighten Your World (In Just One Class)!

As a yoga instructor, my intention in every class is simple: I want my students to leave feeling better—mentally, physically and emotionally—than when they walked in. I create that experience by weaving together yoga philosophy, meaningful mantras, flowing asanas, breath work and a powerful reminder that yoga is individualistic. It is your practice. Not yourContinue reading “How Yoga Can Brighten Your World (In Just One Class)!”

Why Up Way?

Emily Gillespie brings more than 20 years of professional marketing experience to the table—but her love for creativity started long before her career did. At age 7, armed with a hot pink Barbie-branded film camera, she fell in love with art, design and capturing meaningful moments. She photographed everything she could and quickly found waysContinue reading “Why Up Way?”