Marketing Tips
By: Emily Gillespie

Here at Up Way, using the holistic approach to marketing business has found success in many ways. It starts with a sense of urgency, knowing when to modify your marketing efforts and ends with a lifetime connection to your target market.
Check out these 4 ways to stay on top of the marketing game.
Pivot –
We know technology is ever-changing: one day you feel like you’ve mastered the algorithm, the next…you find yourself dancing in front of your iPhone 11. In order for your brand to stay ahead of these trends, allow Up Way to step in. Here to help your brand pivot with the latest content that will be progressive, beautiful and engaging.
Your vision stays the same, we take care of the rest.
Evolve –
Staying ahead of the game isn’t only about posting to social media every day. It’s an overall adaptation to change. Evolving into an inclusive company shows that you are supportive of all walks of life. In today’s world, this is crucial. One small step of kindness can lead to thousands. Weaving this outlook throughout your marketing package will show your brand as a universal, thusly better targeting your market.
Quick –
Studies show most people’s attention spans are declining. We want our information, and we want it fast. Quick. And of good quality. YouTube greatly influenced the popularity of video, with Instagram creating reels, live and stories to provide an opportunity to showcase your brand. And this leads us to the final, yet important, way to stay on top.
Story –
The human connection. The highest goal of online content. When someone views your brand as though they are seeing themselves as one with your brand…connection has been made. Up Way’s experience in the “real world” gives meaningful credit to giving customers the ultimate experience. Become a legend, we will get there together.
Want to collab on something fun together? Contact Up Way today!
